According to Deloitte’s research, 94 percent of executives and 88 percent of employees believe a distinct corporate culture is important to a business’s success.
Workplace culture is one of those important elements that define what a company stands for by defining it from A to Z. Maintaining a company culture is not a responsibility of just a CEO, a council, or an HR. It comes from every corner of the organization. It also not lies in free snacks, break rooms, or monthly birthday celebrations.
Especially after the COVID-19 era, it is observed that the way the management, and leaders communicate with their team has changed, resulting in creating flexible interactions and environments for people to work in – slowly but certainly adapting to a new culture of openness. The new model of culture and values is being adopted in many companies if not all.
A strong corporate culture actually lies in “trusting & understanding” your team, valuing their physical health along with their “mental health”, emphasizing their professional life along with their “personal life”, involving them in “volunteering” for social service, etc.
Also highlighting the importance of EQUALITY, INCLUSIVITY, and DIVERSITY among all the team members from time to time, from top to bottom has been widespread and inculcated by many organizations. Corporate culture is not just for the name’s sake, it can be seen as a strategic responsibility for the organization’s growth. When there’s a proper corporate culture defined within an organization, the work process runs smoothly – in the sense, there’s no need to pressurize someone for carrying out an operation. When the culture is right, you can trust anyone to do the right thing.
What is your thought on corporate culture and how would you inculcate it within your team?
